I have never really bought into the hype of “The Latest & Greatest” when it comes to today’s drivers. You know the ones – the mondo headed titanium behemoths with their tour FujiMaxx low torque low spin shafts that offer up the highest MOI gear effect COR legally allowed along with a LGC dual composite power-bow crown for maximum spin & high launch drives. I mean come on people, let’s wake up here!

Nikes new 700cc driverIt seems like the marketing departments at Callaway, TaylorMade, Titleist, Cobra, Nike, Adams & Cleveland have been a sleep at the wheel the last 3-5 years. Rehashing the same old acronyms, that makeup the same old drivers that hit the ball just as far as the marginally different model that was released what seems like only just a few months ago! And how can they get away with claiming that every new club they offer up will get you 15-20 more yards?

And now with the current economy taking a dogleg right turn for the worse, I think you’re going to see a lot more golfers playing their current equipment longer, without any thought or desire to change or upgrade, no matter what new technology arrives over the horizon.

I’m not going to go as far as to spell out doom & gloom for the golf industry, but you should see a nice decrease in overall retail pricing for the next year. I can’t imagine a company right now introducing a new driver between $399 and $499 and expect big sales, it’s not going to happen. No one is going to pay that. Not now, not for quite a while.